Heddon has been producing go to fishing lures since the 1890's, and remains on the leading edge of bass fishing today. Heddon Lures is the oldest lure company still producing legendary, quality fishing products.
Since 1894, over 100 years ago, Heddon Lures have been arguably the finest topwater walk-the-dog lure available, and the benchmark by which all others are judged. Despite the countless copies, none have captured the thrill of a topwater lure being crushed. These lures are a "Must Have" in any topwater enthusiast's daily tackle container. Experience the Thrill!